Britain pushes towards broadband enabled digital bradcasting!
Sky is already in a position to offer best in class technology and services to Help Scheme customers.
Sky+HD set top boxes provide market leading digital recorder functionality and access to an unrivalled 32 high definition channels. They also have an Ethernet connection that will enable them to receive broadband video on demand services in future.
However, the new conditions imposed by the Digital Switchover Help Scheme, which do not allow free trial periods for a subscription service as part of the standard offer, make it very hard for Sky to offer technology and services as the standard option. This decision runs counter to many of the objectives in the DBR, including the desire to drive broadband take-up which is a subscription based service (and which Sky TV customers can get for free).
It also restricts choice and competition through the tender process, and has the potential to push vulnerable customers towards an inferior technology.
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