Atlanta-based Coke launched a new global marketing campaign last month that is running simultaneously with a push by PepsiCo Inc., the second biggest beverage maker. Industry watchers say the ad blitzes are designed to lure American consumers back to soft drinks, a cheap indulgence that appeals to shoppers who want to spend less.
Among those innovations, the company has redesigned graphics for Sprite and Fanta. It has extended Coke Zero's no-calorie tag to other drinks such as Fanta and Sprite.Coca-Cola will add two flavors of Vitaminwater and launch Vitaminwater 10, a low-calorie version of the enhanced water beverage. It has developed a canned coffee drink with Illy that has been introduced in Europe and is being rolled out in New York.Russia plays a particularly vital role in bolstering the company's overall growth as one of four fast-developing nations such as Brazil, Russia, India and China.
While other companies hunker down to see where the world economy is headed, Coca-Cola Co. is rolling out 25 new product innovations this year in the Russian market alone.In Indonesia, Coca-Cola achieved growth of over 19 per cent as a result of the launch of Coke Zero last year, while its carbonated beverage portfolio in the country delivered seven per cent volume growth overall.Most people know that Coca Cola contains caffeine. But few know how much caffeine the drink contains. Recently, one of Coke's manufacturer was sued by consumers, because it didn't give accurate information on the amount of caffeine in its product.
Among those innovations, the company has redesigned graphics for Sprite and Fanta. It has extended Coke Zero's no-calorie tag to other drinks such as Fanta and Sprite.Coca-Cola will add two flavors of Vitaminwater and launch Vitaminwater 10, a low-calorie version of the enhanced water beverage. It has developed a canned coffee drink with Illy that has been introduced in Europe and is being rolled out in New York.Russia plays a particularly vital role in bolstering the company's overall growth as one of four fast-developing nations such as Brazil, Russia, India and China.
While other companies hunker down to see where the world economy is headed, Coca-Cola Co. is rolling out 25 new product innovations this year in the Russian market alone.In Indonesia, Coca-Cola achieved growth of over 19 per cent as a result of the launch of Coke Zero last year, while its carbonated beverage portfolio in the country delivered seven per cent volume growth overall.Most people know that Coca Cola contains caffeine. But few know how much caffeine the drink contains. Recently, one of Coke's manufacturer was sued by consumers, because it didn't give accurate information on the amount of caffeine in its product.
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