In September, Google said it would "anonymise," or mask, the numeric internet Protocol (IP) addresses on its server logs after nine months, down from a previous period of 18 months. And Microsoft, which keeps user data for 18 months, said last week it would support an industry standard of six months.
Under Yahoo's new policy, the company will strip out portions of users' IP addresses, alter small tracking files known as "cookies" and delete other potential personally identifiable information after 90 days in most cases. In cases involving fraud and data security, the company will anonymise the data after six months.
Sunnyvale, California-based Yahoo also said it will expand the scope of data that it anonymises to encompass not only search engine logs, but also page views, page clicks, ad views and ad clicks. That information is used to personalise online content and advertising.
Associated Press
Under Yahoo's new policy, the company will strip out portions of users' IP addresses, alter small tracking files known as "cookies" and delete other potential personally identifiable information after 90 days in most cases. In cases involving fraud and data security, the company will anonymise the data after six months.
Sunnyvale, California-based Yahoo also said it will expand the scope of data that it anonymises to encompass not only search engine logs, but also page views, page clicks, ad views and ad clicks. That information is used to personalise online content and advertising.
Associated Press
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